BUMKG 550: E-Business Strategies and Practice
E-Marketing Plan 1st Draft
The barebones E-Marketing Plan was one that I created in the beginning of the semester. We had only read the first two chapters of our textbook, but the outline for an E-Marketing Plan was one of the first things we studied. I did this plan for my current employer- Wisconsin Public Radio. I used some of our current Marketing Plan to expand and create E-Marketing Goals and Objectives. I feel like this was a strong first plan and if you visit my final draft below, you will see how much I improve from 1st to Final Plan.
Digital E-Marketing Plan
The Digital E-Marketing Plan that I created for Wisconsin Public Radio differs from the other plans in that this one focuses on on online strategies, specifically, web site usage. I strongly feel that my campaign messages and strategies in this plan were very strong. I thought long and hard about them and feel that they will really help WPR archive Digital E-Marketing Goals. The one part of this plan that needs work is the budget portion, I really needed to do more research to come up with an accurate budget.
Final Draft E-Marketing Plan
I spent a lot of time revising and working on the final E-Marketing plan. I revised many of my goals and objectives and I added graphs and other elements to make the plan more visually appealing and provide visual aids. My only regret with this plan is that I had to limit the plan to a year, because of uncertain funding and economic times. Given the availability of additional funding, I would have liked to build this plan 3-4 years into the future. That said, I believe this plan is a great starting point for WPR.